It is great to keep finding new buyers for your products or services. But in your search for new paying customers, don’t overlook your best source of future sales. I’m referring to people who have bought from you in the past, or who have at least made inquiries about you. This group of buyers and […]
direct-mail, direct-mail-marketing, house-file, lists
One of the most effective ways to get a prospect to try a new product is to have it recommended by a friend. There are a couple of big advantages to using this kind of feedback. First, friends listen to friends and trust their opinions and recommendations more than they do an obvious advertisement. Second, […]
customers, direct-mail, direct-mail-marketing, sales, word-of-mouth
Bad grammar is not always so bad. There are different kinds of grammar. There’s good grammar, there’s intentionally bad grammar (which sometimes has its place – especially in copywriting), and there’s ugly grammar – that’s just plain bad grammar that shows ignorance and casts a bad light on the writer. When you know what you’re […]
copywriting, direct-mail, direct-mail-marketing, grammar
Your best prospects are people who have specifically requested information from you about your products and services, and/or people who have already placed an order with you. You can think of each prospective customer as a little seedling that you want to nurture with care and attention so that they will grow into a customer […]
dimensional-mail, direct-mail, direct-mail-marketing, sales-pieces, shock-and-awe, types-of-mailings
Are you mailing to your most likely prospects? If not, you’re not using your advertising budget most effectively. You wouldn’t sell the same products – or even sell the same products the same way – to this couple as you would to a group of teenagers. With a direct mail campaign, you have the ability […]
competition, customers, direct-mail, direct-mail-marketing, modeling
Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more control over it. Will it get to real people, or will it end up in the dead letter office? Will the people who receive it read […]
data-hygiene, direct-mail, direct-mail-marketing, lists, mailing
A number of my clients have been having great results using an attractive sales piece format known as the Invitation Mailer. This format fulfills a very specific purpose, and it’s not appropriate for every situation, but in the right circumstances it can bring you an amazing response. The mailer is made up of several different […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
Creating a good buying experience will make your customers come back to you over and over. If your customers are happy with their purchases and their overall experience, you’ll have no problem getting them to buy other products and services from you in the future. But if their experience was bad, they’ll most likely never […]
customers, direct-mail, direct-mail-marketing, lifetime-value, LTV, positive-experience, sales
One of the greatest rules for writing ad copy that works is to recognize that people buy benefits, not features. They don’t buy a slice of cooked beef. They buy a sizzling steak that smells and looks delicious. The heart of any successful direct mail campaign is the sales piece. That’s where it all starts. […]
benefits, copywriting, direct-mail, direct-mail-marketing
When tracking the profit of your direct mail campaigns, you basically look at your overall income from the campaign, minus the cost of printing and mailing your sales piece. It wouldn’t make sense to track how much you sold without how much it cost you. However, you do not need to include any kind of […]
campaign-results, direct-mail, direct-mail-marketing, profit, tracking