Simpson Direct
Result-driven direct marketing
Call Today - (541) 956-2160
  • Home
  • Marketing Services
  • Education
    • The Advertising Solution
    • The Direct Mail Solution
    • The Direct Mail System
  • Our Clients
  • Testimonials
  • Blog
  • Contact
Search the site...
  • Home
  • Posts tagged "house-file"

Posts tagged "house-file"

Don’t Try to Please Everyone

12 August / Craig Simpson / Direct Mail Basics / No Comments

There will be times that you receive complaints about your direct mail campaign. In business you have to develop a bit of a thick skin. That means you have to learn to do what’s best for your business in spite of the fact that a few people may complain. Some people will always complain, no […]

Read More

copywriting, customers, data-hygiene, direct-mail, direct-mail-marketing, house-file, sales-pieces

3 Ways to Make the Most of Your House File

20 May / Craig Simpson / Mailing Lists / 1 Comment

It is great to keep finding new buyers for your products or services. But in your search for new paying customers, don’t overlook your best source of future sales. I’m referring to people who have bought from you in the past, or who have at least made inquiries about you. This group of buyers and […]

Read More

direct-mail, direct-mail-marketing, house-file, lists

Understand Front-End vs. Back-End

24 December / Craig Simpson / Customer Relations, Sales / 4 Comments

I have worked with some of the most successful direct marketing companies in the United States, and have studied the operations of many others. Just as successful people have traits in common, the most successful direct marketing companies have something in common. They follow a specific “success formula” for making tons of money via direct […]

Read More

back-end, direct-mail, direct-mail-marketing, front-end, house-file, sales-funnel, sales-piece

Search

Categories

  • Copywriting (10)
  • Customer Relations (11)
  • Direct Mail Basics (7)
  • Getting Organized (4)
  • Mailing (6)
  • Mailing Lists (2)
  • Other (14)
  • Planning (4)
  • Sales (17)
  • Sales Pieces (10)
  • Tracking (6)
  • Uncategorized (10)
  • Vendors (5)
© 2005 - 2019 Simpson Direct, Inc. All Rights reserved