The Advertising Solution
Influence Prospects, Multiply Sales, and Promote Your Brand
David Ogilvy. Gene Schwartz. Gary Halbert. John Caples. Robert Collier. Claude Hopkins.
Do these names ring a bell?
If you work in marketing, or even just own a small business that needs customers or clients to bring in money, then these are names you NEED to know. Their combined careers have brought in BILLIONS of dollars in sales. And the systems and strategies that these guys used are still relevant and extremely profitable.
So what’s the catch? Well, busy people like you don’t have time to study the lifelong careers of six of the world’s greatest admen.
Luckily, the research has been done for you.
Craig Simpson and Brian Kurtz have put together a collection of free resources to go along with their book, The Advertising Solution. (More about those in a minute, but here’s a hint: One of these free resources is called “The $100 Million Swipe File” for a reason…)
The book itself is the result of hundreds of hours of research (time I know you don’t have). Plus, we’re giving you resources with rare, hard-to-find ads, writing samples, interviews, and presentations.
Here’s what you get just from the book:
- Proven techniques that have made BILLIONS of dollars for over 50 years…and still do today!
- 3 ways to hook your prospects and pull them into your message
- How to build trust and increase sales by connecting with your readers on a personal level
- The psychology behind what gets prospects to LISTEN, RESPOND, and BUY
- Classic techniques for killer ad copy from some of the world’s most sought after copywriters of all time
- Gene Schwartz’ unbeatable workflow technique to avoid writers’ block and other creative breakdowns
The best part? These are simple tips that you can implement TODAY to bring in new customers month after month.
For the first time ever, you can access these resources in one convenient location. This is like a condensed crash course in the finest marketing knowledge of the past century. Your free resources include:
- Hard to find ads and letters from marketing legends David Ogilvy, Gary Halbert, John Caples, Robert Collier, Claude Hopkins, and Gene Schwartz. You’ll have unlimited access to promotions that made hundreds of millions of dollars.
- Lost, classic presentations from three of the most sought after copywriters of all time, Gary Halbert, Gene Schwartz, and David Ogilvy.
- An updated and expanded version of the direct marketing classic, Scientific Advertising Illustrated and Annotated by Claude Hopkins.
Don’t wait. This is valuable information that could change your career forever!
Craig Simpson has managed thousands of direct marketing campaigns and has grossed hundreds of millions in revenue for his clients over the past 20 years. Simpson is the owner of Simpson Direct, Inc., an Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail.
Brian Kurtz has been a serial direct marketer for almost 35 years and is the driving force behind the Titans of Direct Response Conference. He writes and speaks regularly and consults with leading direct marketing companies and entrepreneurs in a wide variety of categories.
Comments about The Advertising Solution:
“Two master practitioners (not academic theorists) and experts in direct-response advertising, Craig Simpson and Brian Kurtz, have done a magnificent job profiling and extracting million-dollar lessons from past, true legends of advertising and copywriting. It will not surprise anyone who knows me: I do not agree with everything in their book, but I certainly recommend it. Those under-informed by history and legacy consistently work harder than necessary for poorer results than available. No one engaged in or spending their or their client’s money on advertising should skip this master class.”
—Dan S. Kennedy, Direct Marketing Strategist and Copywriter, Author of the No B.S. Series
“The Advertising Solution is a “short course,” tour de force primer, on the very best of direct marketing principles that universally endure and profoundly perform. Brian Kurtz and Craig Simpson have produced a rather unexpected and integrative tour guide for grasping decisively how the most powerful, profitable, and predictive direct response performance principles were discovered, then take you on a no-nonsense, non-theoretical, totally actionable distillation and experimental application guide for how to apply these methods right now, in whichever market you choose, to form an activity you do—with consistently increased performance—and a bottom line that boosts results.”
—Jay Abraham, Global Marketing Expert, Speaker and Author
“Want a free, two-minute lesson in the creation of desire? Then right now, read over the table of contents of this life-changing book. See how, in less than two minutes, it creates an irresistible desire to own it. Then realize that this is exactly the knowledge you need to sell your own product or service. Whatever your field, your ability to create instant, irresistible desire will greatly leverage your success and wealth. But don’t take my word for any of this. Try this two-minute table of contents challenge now and see how it’s done. Then go and do likewise.”
—Gary Bencivenga, Master Copywriter and Publisher of Marketing Bullets