If you are going to be successful in direct mail, you MUST learn how to select mailing lists. Even if you have a great list broker, the broker will often give you a selection of lists from which you must choose the best for your business. How will you know which to pick? The “Datacard” […]
- Home
- Posts tagged "direct-mail-marketing" (Page 9)
Posts tagged "direct-mail-marketing"
Develop Your Back-End Product Line

Your House File Don’t ignore the people who have proven that they like you and want to give you their credit card number. These are people who have already bought from you and should be on your House File. Keep coming back to your House File with reminders of your products and services. Come up […]
back-end, customer-retention-path, customers, direct-mail, direct-mail-marketing, sales-funnel3 Split Tests to Improve Your Mailings

Testing different aspects of your mailing is critical to your marketing success. To get you started, here are three aspects of your direct mail campaign you can test. The results could help you significantly increase your response rate in future mailings. Test Your Headline The headline is one of the most important parts of the […]
direct-mail, direct-mail-marketing, mailing, testingThe Importance of Proofing

Did you hear the one about the direct mail marketer who sent out a piece with the wrong phone number? Sorry – there’s no punch line to this story. It’s just a very sad tale. Some lessons are just learned the hard way, but this one doesn’t have to be. Hopefully by reading this you’ll […]
direct-mail, direct-mail-marketing, printing, proofing, sales-piece, vendors5 Steps to Find the Right Printer

Your sales piece, going out into thousands of homes, represents you and your business. So, you want it to look its best. You’re depending on your printer to provide an attractive, quality product. So choosing the right printer is critical. You need to go through a certain procedure to make sure you select a printer […]
direct-mail, direct-mail-marketing, printer, printing, quotes, vendorHow to Avoid The Most Obvious Mailing Disaster

What disaster could be more obvious than a natural disaster? Hurricanes, tsunamis, and tornados are all examples of disasters that will lead to disastrous results. Natural disasters will definitely have an impact on your direct mail campaign. You will likely see a severely lowered response rate which could cost you thousands of dollars. Predicting the […]
direct-mail, direct-mail-marketing, disaster-area, mailing, natural-disaster, usps3 Ways to Always Be Monitoring

Let’s say you sent out 10,000 sales pieces, but where on earth did they go? And what condition were they in when they arrived? Unless you know for sure that they were delivered to the right place in the right condition, you’ll never know how to judge the effectiveness of your sales piece, your list, […]
direct-mail, direct-mail-marketing, mailing, monitoring, trackingThe Best Way to Let Your Direct Mail Campaign Fail

You could be seriously underestimating the effectiveness of your advertising program. How would you judge the results of a direct mail campaign? If you only look at your customers’ initial purchases, you are missing the big picture. An effective campaign brings in customers who remain customers. What is Lifetime Value? Over the years I’ve consulted […]
direct-mail, direct-mail-marketing, lifetime-value, LTV, tracking