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Customer Relations

Let Your Customer Buy Something

19 April / Craig Simpson / Customer Relations / No Comments

They’re already waiting… If you have customers, you have a group of people with credit cards in hand WAITING to buy something from you. YOU MUST offer them something! If you don’t, it would be like you going to a store and seeing something that you’d like to buy, but when you went to pay […]

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direct-mail, direct-mail-marketing, sales

The Power of Testimonials

5 October / Craig Simpson / Customer Relations / No Comments

If you’re like me, you’ve become addicted to reading people’s comments before buying anything on Amazon. We want validation that we’re making the right decision, and what could be more sincere than the spontaneous assessments of people who have already bought and used the product? While marketers have sold things using customer testimonials since – […]

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customers, direct-mail, direct-mail-marketing, new-customers, testimonials

Mission Reactivation

7 September / Craig Simpson / Customer Relations / No Comments

While you must always be planning direct mail campaigns to new lists of prospects, don’t neglect your own list of old names – your house list. These are people who have been customers or clients in the past, but whom you haven’t heard from in a while. Now, don’t think that just because they haven’t […]

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common-errors, customers, direct-mail, direct-mail-marketing, LTV

Customer Service – It’s More Important Than You Think

9 March / Craig Simpson / Customer Relations / No Comments

You may think you’re in business to sell financial courses, or clean carpets, or sell health supplements. But that’s only part of the story. The other, critical part of being in business concerns the people who are paying you money for your product or service – your customers. Without your customers, you’re an office with […]

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customers, direct-mail, direct-mail-marketing

Build a RFM System

10 June / Craig Simpson / Customer Relations / No Comments

A number of years ago my wife Heidi ordered a down comforter from a catalog. She loved the style and quality of the comforter when it arrived. Of course, as a marketer I was very interested to see what would happen next. Sure enough, they started sending us a regular stream of catalogs and offers. […]

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direct-mail, direct-mail-marketing, frequency, monetary, new-customers, recency, RFM-system, sales

Know How to Lose Customers – And Then Don’t

27 May / Craig Simpson / Customer Relations / No Comments

There are tons of ways to get rid of a few customers, lower your income so you can pay less taxes, or prompt a “going out of business sale.” However, if you instead want to sell products and services, make more money, and grow your business, you should avoid driving you customers away. By knowing […]

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customers, direct-mail, direct-mail-marketing, sales

3 Methods to Take Aim At Your Best Prospects

22 April / Craig Simpson / Customer Relations / No Comments

Are you mailing to your most likely prospects? If not, you’re not using your advertising budget most effectively. You wouldn’t sell the same products – or even sell the same products the same way – to this couple as you would to a group of teenagers. With a direct mail campaign, you have the ability […]

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competition, customers, direct-mail, direct-mail-marketing, modeling

Create a Positive Buying Experience

25 March / Craig Simpson / Customer Relations / No Comments

Creating a good buying experience will make your customers come back to you over and over. If your customers are happy with their purchases and their overall experience, you’ll have no problem getting them to buy other products and services from you in the future. But if their experience was bad, they’ll most likely never […]

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customers, direct-mail, direct-mail-marketing, lifetime-value, LTV, positive-experience, sales

Model Your Best Customers

4 March / Craig Simpson / Customer Relations / No Comments

To get the most bang from your advertising buck, and find new customers who will stick with you, you need to send out very targeted mailings. You don’t want to send your mailings haphazardly to people in general. That would be a waste of money. You want to invest your money and efforts into your […]

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customers, direct-mail, direct-mail-marketing, modeling, new-customers

Understand Front-End vs. Back-End

24 December / Craig Simpson / Customer Relations, Sales / 4 Comments

I have worked with some of the most successful direct marketing companies in the United States, and have studied the operations of many others. Just as successful people have traits in common, the most successful direct marketing companies have something in common. They follow a specific “success formula” for making tons of money via direct […]

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back-end, direct-mail, direct-mail-marketing, front-end, house-file, sales-funnel, sales-piece
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