The Direct Mail Solution
The Business Owner’s Guide to Building a Lead-Generating Sales-Driving Money-Making Direct Mail Campaign
FACT: MORE COMMERCE AND WEALTH IS CREATED BY DIRECT MAIL THAN BY ANY OTHER MEDIA. (TRUE BEFORE THE INTERNET AND TRUE NOW).
Direct mail marketing specialist Craig Simpson, joined by millionaire maker Dan Kennedy, reveal eye-opening facts about the power of direct mail, including this: IT WORKS.
Shutting down the misconceptions surrounding “new” versus “traditional” media, Simpson and Kennedy spotlight the only truths that matter—why among numerous surveys,direct mail consistently holds the #1 spot for customer acquisitions and retention, and how, if done right, it can increase your business by tenfold.
Finally – a practical guide outlining a complete program to build a stronger and more profitable business through Direct Mail. Now YOU can learn the inside secrets of Direct Mail. Here is the organizational, technical, and creative information that can make your next mail campaign a HUGE winner.
- Learn insider tricks to designing, budgeting, tracking, and assessing the effectiveness of Direct Mail campaigns
- Increase the value of ALL your customers and clients with one quick strategy
- Get your mail opened and read instead of thrown in the trash. This could transform your business
- Avoid the biggest mistake most marketers make!
Buy your copy today, from your favorite book retailer:
Craig Simpson has managed thousands of direct mail campaigns and has grossed hundreds of millions in revenue for his clients over the past 20 years. Simpson is the owner of Simpson Direct, Inc., an Oregon-based direct marketing firm, and a respected speaker/presenter on the topic of direct mail.
Dan S. Kennedy is a strategic adviser, consultant, and business coach with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.
Comments about The Direct Mail Solution:
“In his book, The Direct-Mail Solution Craig paints a powerful picture of the ‘A to Z’ you need to know about direct mail. Whether you are just about to do your first mail piece or you’re a seasoned pro mailing millions of pieces per year, there are valuable ‘gems’ in this book for you. If you’ll stop tweeting and checking your Facebook account long enough to read this book, you just may add another million to your portfolio in the years to come!”
Dr. Tom Orent, CEO, Gems Publishing, USA
“Craig Simpson and Dan Kennedy have written a master piece on direct mail. Every hospital, physician practice, and healthcare facility should have this book on their desk to follow as the authority on acquiring new patients and reaching new markets through their proven strategies. I have personally seen the results of Craig and Dan’s direct mail work, and they are REAL and deliver RESULTS!”
Lisa T. Miller, MHA Founder and CEO, VIE Healthcare
“Direct mail marketing is the hidden secret of many entrepreneurs and small business owners, yet most waste tons of money because they don’t understand the science behind it. Craig Simpson and Dan Kennedy walk you step by step through this amazing and highly efficient marketing tool, in The Direct Mail Solution. I believe this powerful, practical road map is a must for every business that is looking to grow their sales volume.”
Ben Glass, Great Legal Marketing