The headline is the most important part of your sales letter or space ad. You could have the best advertising copy and the best product, but it doesn’t matter IF the reader doesn’t get past the headline. Changing the headline can make a huge difference in your response rate, even if you don’t change one […]
Posts tagged "sales"
Let Your Customer Buy Something
They’re already waiting… If you have customers, you have a group of people with credit cards in hand WAITING to buy something from you. YOU MUST offer them something! If you don’t, it would be like you going to a store and seeing something that you’d like to buy, but when you went to pay […]direct-mail, direct-mail-marketing, sales
How to Drive Prospects to Your Online Sales Funnel
Over the years I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My experience with them has taught me a lot, and now you will benefit from it. I’m going to share with you three of my best secrets for driving prospects to an online […]call-to-action, copywriting, direct-mail, direct-mail-marketing, sales, sales-funnel, website
The Best Headlines of All Time – And What They Can Teach Us Today
The headline of your sales piece carries a big responsibility. It takes just seconds for your prospects to decide whether or not to read further, and their decision is based largely on the headline. Does it grab their interest? Does it convince them there’s something here worth learning more about? Does it predispose them to […]copywriting, direct-mail, direct-mail-marketing, sales, sales-piece
Dollars Off or Percent Off?
Have you ever wondered if its better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., 30% off)? Which gets a better response? I wish I could give you a cut-and-dried answer to this, but this is really a question of psychology, isn’t it? […]direct-mail, direct-mail-marketing, sales, testing
May We Offer You . . .?
Your direct mail campaign is made up of a number of elements. Of all of them, the one that is most important is the list you mail to. That alone accounts for 40% of the success of the campaign. If you try to sell grass-fed steaks to a group of vegetarians, you will not make […]call-to-action, common-errors, direct-mail, direct-mail-marketing, sales, sales-piece, testing
How do I know if my direct mail campaign was “successful”?
How do I judge whether or not my campaign worked? This is an important question to ask. Direct mail campaigns are expensive, and they serve a crucial function, which is to build your customer base and bring in an immediate influx of money. If your campaign isn’t effective, you’re losing money on the mailing itself […]budget, campaign-results, direct-mail, direct-mail-marketing, lifetime-value, profit, ROI, sales, tracking
Don’t Drop the Ball!
Let me tell you what really frustrates me. It’s when I work hard for a client, finding them tons of prospects who actually respond to their mailing and make inquiries by calling or going on line . . . and then my client is not set up to handle the calls and close the sale. […]common-errors, direct-mail, direct-mail-marketing, get-organized, sales, sales-funnel
May I Have Your Attention?
We are about to look at the most important 20 seconds in the life of a sales piece. And I bet you can guess what they are. It’s those first 20 seconds after your prospect sees your sales piece sitting in the pile of mail he just brought into the house, and what he does […]call-to-action, dimensional-mail, direct-mail, direct-mail-marketing, sales
5 Elements of an Irresistible Call to Action
Having the right sales piece is crucial to the success of your direct mail campaign. And one of the most critical aspects of any sales piece is the offer/call to action. This is the part of the copy that lets readers know what you want them to do and what they’ll get for doing it. […]call-to-action, copywriting, direct-mail, direct-mail-marketing, sales