Right from the outset, new salespeople are taught a very important lesson: Ask for the sale! Prospects won’t be that quick to part with their money or their personal information. If you don’t ask for the sale, they will easily slip away. In direct mail sales pieces, the way you ask for the sale is […]
benefits, call-to-action, direct-mail, guarantee, incentives, keep it simple, testing
Your sales copy has one purpose. And it’s not to impress the reader with how good the copy is. Or entertain the reader. Or educate the reader. Your copy may do all of the above. But that’s incidental. Your sales copy has only one reason for its existence. To persuade people to do what you […]
benefits, copywriting, direct-mail, direct-mail-marketing, service
Fellow direct mailers . . . sometimes I like to remind you of what a great medium we have in direct mail. That’s because “snail mail” doesn’t get the respect it deserves today. Critics will say that in the 21st century other methods of communication are much more popular. There’s e-mail and texting and Facebook […]
benefits, campaign-results, direct-mail, direct-mail-marketing, profit
One of the greatest rules for writing ad copy that works is to recognize that people buy benefits, not features. They don’t buy a slice of cooked beef. They buy a sizzling steak that smells and looks delicious. The heart of any successful direct mail campaign is the sales piece. That’s where it all starts. […]
benefits, copywriting, direct-mail, direct-mail-marketing