This multimedia course will teach you the basics of how large and small companies use Direct Mail to make Millions of Dollars from renting a mailing list to working with vendors to effectively tracking and analyzing your results.
Finally – a practical guide outlining a complete program to build a stronger and more profitable business through Direct Mail. Now YOU can learn the inside secrets of Direct Mail. Here is the organizational, technical, and creative information that can make your next mail campaign a HUGE winner!
Distilling the wisdom of the world’s greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.
You’ll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.