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  • Posts tagged "lifetime-value"

Posts tagged "lifetime-value"

How do I know if my direct mail campaign was “successful”?

13 June / Craig Simpson / Tracking / 1 Comment

How do I judge whether or not my campaign worked? This is an important question to ask. Direct mail campaigns are expensive, and they serve a crucial function, which is to build your customer base and bring in an immediate influx of money. If your campaign isn’t effective, you’re losing money on the mailing itself […]

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budget, campaign-results, direct-mail, direct-mail-marketing, lifetime-value, profit, ROI, sales, tracking

Create a Positive Buying Experience

25 March / Craig Simpson / Customer Relations / No Comments

Creating a good buying experience will make your customers come back to you over and over. If your customers are happy with their purchases and their overall experience, you’ll have no problem getting them to buy other products and services from you in the future. But if their experience was bad, they’ll most likely never […]

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customers, direct-mail, direct-mail-marketing, lifetime-value, LTV, positive-experience, sales

Track the Results of Your Mail Campaign

17 December / Craig Simpson / Tracking / No Comments

Okay, so you just spent $3,000 on a direct mail campaign. The pieces are out the door, and you’re finished with the whole process. Now it’s back to business, just fulfilling all those orders that are about flood in. There’s nothing more to do with the mailing, right? Wrong. Now comes one of the most […]

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campaign-results, direct-mail, direct-mail-marketing, lifetime-value, LTV, tracking

Create a Sales Funnel

29 October / Craig Simpson / Sales / No Comments

When customers buy your product or service they enter a “Sales Funnel” or “Customer Retention Path” where they receive regular mailings selling the backend products. I’ve studied sales funnels/customer retention paths for years and there is a science to them. They all involve a lot of testing and take time to implement, but once they […]

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customers, direct-mail, direct-mail-marketing, lifetime-value, LTV, sales, sales-funnel

The Best Way to Let Your Direct Mail Campaign Fail

16 July / Craig Simpson / Other / No Comments

You could be seriously underestimating the effectiveness of your advertising program. How would you judge the results of a direct mail campaign? If you only look at your customers’ initial purchases, you are missing the big picture. An effective campaign brings in customers who remain customers. What is Lifetime Value? Over the years I’ve consulted […]

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direct-mail, direct-mail-marketing, lifetime-value, LTV, tracking

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