There is no end to the improvements we can make to our sales materials. Even when we have a piece that works great, there are always further refinements we can make that will bump up the response rate. With my own clients, I’m always testing changes to sales pieces. You have to, because with time […]
direct-mail, direct-mail-marketing, get-organized, testing
How do I judge whether or not my campaign worked? This is an important question to ask. Direct mail campaigns are expensive, and they serve a crucial function, which is to build your customer base and bring in an immediate influx of money. If your campaign isn’t effective, you’re losing money on the mailing itself […]
budget, campaign-results, direct-mail, direct-mail-marketing, lifetime-value, profit, ROI, sales, tracking
The most successful promotion I’ve ever worked on – which brought in hundreds of millions of dollars – didn’t really “take off” until the fourth version of the brochure. My whole life would be different now if that company had stopped mailing after the third version and never mailed the fourth version. How do you […]
copywriting, direct-mail, direct-mail-marketing, profit, sales-piece
When tracking the profit of your direct mail campaigns, you basically look at your overall income from the campaign, minus the cost of printing and mailing your sales piece. It wouldn’t make sense to track how much you sold without how much it cost you. However, you do not need to include any kind of […]
campaign-results, direct-mail, direct-mail-marketing, profit, tracking
Okay, so you just spent $3,000 on a direct mail campaign. The pieces are out the door, and you’re finished with the whole process. Now it’s back to business, just fulfilling all those orders that are about flood in. There’s nothing more to do with the mailing, right? Wrong. Now comes one of the most […]
campaign-results, direct-mail, direct-mail-marketing, lifetime-value, LTV, tracking
Let’s say you sent out 10,000 sales pieces, but where on earth did they go? And what condition were they in when they arrived? Unless you know for sure that they were delivered to the right place in the right condition, you’ll never know how to judge the effectiveness of your sales piece, your list, […]
direct-mail, direct-mail-marketing, mailing, monitoring, tracking