There’s so much involved in either starting up a new business or entering a new phase of your existing business. It’s an exciting time. And you probably have a lot of money invested that you can’t wait to start recouping. You may have put in new phone lines, or started a new website as part […]
common-errors, direct-mail, planning, testing
Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more control over it. Will it get to real people, or will it end up in the dead letter office? Will the people who receive it read […]
common-errors, direct-mail, direct-mail-marketing, mailing-lists, sales-pieces
While you must always be planning direct mail campaigns to new lists of prospects, don’t neglect your own list of old names – your house list. These are people who have been customers or clients in the past, but whom you haven’t heard from in a while. Now, don’t think that just because they haven’t […]
common-errors, customers, direct-mail, direct-mail-marketing, LTV
Your direct mail campaign is made up of a number of elements. Of all of them, the one that is most important is the list you mail to. That alone accounts for 40% of the success of the campaign. If you try to sell grass-fed steaks to a group of vegetarians, you will not make […]
call-to-action, common-errors, direct-mail, direct-mail-marketing, sales, sales-piece, testing
Let me tell you what really frustrates me. It’s when I work hard for a client, finding them tons of prospects who actually respond to their mailing and make inquiries by calling or going on line . . . and then my client is not set up to handle the calls and close the sale. […]
common-errors, direct-mail, direct-mail-marketing, get-organized, sales, sales-funnel
Believe it or not, the Post Office really does know a thing or two about direct mail marketing. They provide more than just a service of sending your package from Point A to Point B. The USPS has some really helpful information that can help improve your direct mail response rates. Recently I found a […]
call-to-action, common-errors, direct-mail, direct-mail-marketing, mailing-list, testing