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Posts tagged "vendors"

Write Attention-Grabbing Headlines

3 May / Craig Simpson / Copywriting / No Comments

The headline is the most important part of your sales letter or space ad. You could have the best advertising copy and the best product, but it doesn’t matter IF the reader doesn’t get past the headline. Changing the headline can make a huge difference in your response rate, even if you don’t change one […]

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copywriting, direct-mail, direct-mail-marketing, sales, sales-pieces, vendors

How to Get Your Vendors to Work With You – Not Just For You

28 December / Craig Simpson / Vendors / No Comments

Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it […]

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direct-mail, direct-mail-marketing, get-organized, planning, printing, quotes, vendor, vendors

10 Keys to Hiring a Great Freelance Copywriter

2 November / Craig Simpson / Copywriting / No Comments

Getting the right copywriter is one of the trickier aspects of putting together a direct mail campaign. Your copywriter is a “creative” with whom you’ll be working closely. Copywriters need to understand your thoughts and be able to express them in your voice. They must get your “style.” How aggressive do you want to be? […]

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copywriting, direct-mail, direct-mail-marketing, vendors

Work With a List Broker

29 July / Craig Simpson / Vendors / No Comments

If you’re not working off a house file, your entire direct mailing campaign starts with a list of prospective customers. You’re not going to build these lists yourself. Can you imagine thumbing through an old phonebook to find the names of all the potential customers in your area? You wouldn’t. Instead, you can purchase lists […]

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direct-mail, direct-mail-marketing, list-broker, list-hygiene, lists, vendors

Always Get Quotes

1 October / Craig Simpson / Vendors / No Comments

I always get more than one price quote before ordering a print job. Usually I get at least three. And I recommend that you do the same. Sometimes these “little details” can make a big difference in your bottom line. Does getting several quotes seem like too much trouble to you? Well, whether it’s “too […]

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direct-mail, direct-mail-marketing, printing, printing-broker, quotes, vendors

The Importance of Proofing

13 August / Craig Simpson / Other / No Comments

Did you hear the one about the direct mail marketer who sent out a piece with the wrong phone number? Sorry – there’s no punch line to this story. It’s just a very sad tale. Some lessons are just learned the hard way, but this one doesn’t have to be. Hopefully by reading this you’ll […]

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direct-mail, direct-mail-marketing, printing, proofing, sales-piece, vendors

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