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  • Posts tagged "planning"

Posts tagged "planning"

Don’t Mail Until You’re Ready for Primetime

11 January / Craig Simpson / Planning / 2 Comments

There’s so much involved in either starting up a new business or entering a new phase of your existing business. It’s an exciting time. And you probably have a lot of money invested that you can’t wait to start recouping. You may have put in new phone lines, or started a new website as part […]

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common-errors, direct-mail, planning, testing

How to Get Your Vendors to Work With You – Not Just For You

28 December / Craig Simpson / Vendors / No Comments

Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it […]

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direct-mail, direct-mail-marketing, get-organized, planning, printing, quotes, vendor, vendors

The Ins and Outs of SWOT

27 January / Craig Simpson / Planning / No Comments

What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT Analysis. If you can incorporate the SWOT analysis into your marketing plans, it will help you focus […]

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direct-mail, direct-mail-marketing, planning, swot, swot-analysis, testing

Don’t Let Saturation Swamp Your Profits

15 July / Craig Simpson / Planning / No Comments

Saturation can occur when you mail the same sales copy/package to the same group of prospects over and over. A saturated market isn’t a profitable one, so you want to avoid putting yourself in that position. There are a number of ways you can saturate your mailings. One of the most common ways is failing […]

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direct-mail, direct-mail-marketing, planning, profit, sequential-mailing

Use Holidays to Your Advantage

17 June / Craig Simpson / Planning / No Comments

When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something […]

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direct-mail, direct-mail-marketing, holidays, planning, sales

Use Good Time Management to Avoid Burnout

14 January / Craig Simpson / Getting Organized / No Comments

When I started working for myself, I soon realized I would have to put some limits on how much time I’d devote to my business. Without “regular hours” or a boss telling me exactly what was required of me, I was in danger of working 24 hours a day in an effort to meet all […]

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direct-mail, direct-mail-marketing, planning, time-management

Work With the Seasons

12 November / Craig Simpson / Other / No Comments

Some direct mail marketers focus so much on WHAT they mail to WHOM, that they lose sight of another variable that’s just as important – and that’s WHEN they mail. In my experience, most industries have a good time of year to mail (when they get stellar results) … and a bad one (when you […]

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direct-mail, direct-mail-marketing, mailing, planning, seasons

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  • Planning (4)
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