There’s so much involved in either starting up a new business or entering a new phase of your existing business. It’s an exciting time. And you probably have a lot of money invested that you can’t wait to start recouping. You may have put in new phone lines, or started a new website as part […]
common-errors, direct-mail, planning, testing
Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it […]
direct-mail, direct-mail-marketing, get-organized, planning, printing, quotes, vendor, vendors
What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT Analysis. If you can incorporate the SWOT analysis into your marketing plans, it will help you focus […]
direct-mail, direct-mail-marketing, planning, swot, swot-analysis, testing
Saturation can occur when you mail the same sales copy/package to the same group of prospects over and over. A saturated market isn’t a profitable one, so you want to avoid putting yourself in that position. There are a number of ways you can saturate your mailings. One of the most common ways is failing […]
direct-mail, direct-mail-marketing, planning, profit, sequential-mailing
When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something […]
direct-mail, direct-mail-marketing, holidays, planning, sales
When I started working for myself, I soon realized I would have to put some limits on how much time I’d devote to my business. Without “regular hours” or a boss telling me exactly what was required of me, I was in danger of working 24 hours a day in an effort to meet all […]
direct-mail, direct-mail-marketing, planning, time-management
Some direct mail marketers focus so much on WHAT they mail to WHOM, that they lose sight of another variable that’s just as important – and that’s WHEN they mail. In my experience, most industries have a good time of year to mail (when they get stellar results) … and a bad one (when you […]
direct-mail, direct-mail-marketing, mailing, planning, seasons