Simpson Direct
  • Amazon
  • Facebook
  • Google+
  • Linkedin
  • Twitter
  • RSS
Turning Mail Into Money!
Call Today - (541) 956-2160
  • Home
  • Marketing Services
  • Education
    • The Advertising Solution
    • Mailbag Millionaire Newsletter
    • The Direct Mail Solution
    • Million Dollar Direct Mail System
  • Our Clients
  • Testimonials
  • Blog
  • Contact
Search the site...
  • Home
  • Posts tagged "planning"

Posts tagged "planning"

Don’t Mail Until You’re Ready for Primetime

11 January 2017 / Craig Simpson / Planning /

There’s so much involved in either starting up a new business or entering a new phase of your existing business. It’s an exciting time. And you probably have a lot of money invested that you can’t wait to start recouping. You may have put in new phone lines, or started a new website as part […]

Read More

common-errors, direct-mail, planning, testing

How to Get Your Vendors to Work With You – Not Just For You

28 December 2016 / Craig Simpson / Vendors /

Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it […]

Read More

direct-mail, direct-mail-marketing, get-organized, planning, printing, quotes, vendor, vendors

The Ins and Outs of SWOT

27 January 2016 / Craig Simpson / Planning /

What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: It’s called SWOT Analysis. If you can incorporate the SWOT analysis into your marketing plans, it will help you focus […]

Read More

direct-mail, direct-mail-marketing, planning, swot, swot-analysis, testing

Don’t Let Saturation Swamp Your Profits

15 July 2015 / Craig Simpson / Planning /

Saturation can occur when you mail the same sales copy/package to the same group of prospects over and over. A saturated market isn’t a profitable one, so you want to avoid putting yourself in that position. There are a number of ways you can saturate your mailings. One of the most common ways is failing […]

Read More

direct-mail, direct-mail-marketing, planning, profit, sequential-mailing

Use Holidays to Your Advantage

17 June 2015 / Craig Simpson / Planning /

When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something […]

Read More

direct-mail, direct-mail-marketing, holidays, planning, sales

Use Good Time Management to Avoid Burnout

14 January 2015 / Craig Simpson / Getting Organized /

When I started working for myself, I soon realized I would have to put some limits on how much time I’d devote to my business. Without “regular hours” or a boss telling me exactly what was required of me, I was in danger of working 24 hours a day in an effort to meet all […]

Read More

direct-mail, direct-mail-marketing, planning, time-management

Work With the Seasons

12 November 2014 / Craig Simpson / Other /

Some direct mail marketers focus so much on WHAT they mail to WHOM, that they lose sight of another variable that’s just as important – and that’s WHEN they mail. In my experience, most industries have a good time of year to mail (when they get stellar results) … and a bad one (when you […]

Read More

direct-mail, direct-mail-marketing, mailing, planning, seasons

Search

Categories

  • Copywriting (10)
  • Customer Relations (11)
  • Direct Mail Basics (7)
  • Getting Organized (4)
  • Mailing (6)
  • Mailing Lists (2)
  • Other (15)
  • Planning (4)
  • Sales (17)
  • Sales Pieces (10)
  • Tracking (6)
  • Uncategorized (10)
  • Vendors (5)

Archive

  • February 2018 (1)
  • January 2018 (2)
  • December 2017 (2)
  • November 2017 (1)
  • August 2017 (2)
  • July 2017 (2)
  • June 2017 (2)
  • May 2017 (3)
  • April 2017 (2)
  • January 2017 (2)
  • December 2016 (2)
  • November 2016 (3)
  • October 2016 (2)
  • September 2016 (2)
  • August 2016 (2)
  • July 2016 (1)
  • June 2016 (3)
  • May 2016 (2)
  • April 2016 (2)
  • March 2016 (2)
  • February 2016 (2)
  • January 2016 (2)
  • December 2015 (3)
  • November 2015 (2)
  • October 2015 (1)
  • September 2015 (2)
  • August 2015 (2)
  • July 2015 (3)
  • June 2015 (3)
  • May 2015 (4)
  • April 2015 (4)
  • March 2015 (4)
  • February 2015 (4)
  • January 2015 (3)
  • December 2014 (4)
  • November 2014 (4)
  • October 2014 (4)
  • September 2014 (2)
  • August 2014 (4)
  • July 2014 (3)

Categories

Copywriting Customer Relations Direct Mail Basics Getting Organized Mailing Mailing Lists Other Planning Sales Sales Pieces Tracking Uncategorized Vendors
© 2005 - 2019 Simpson Direct, Inc. All Rights reserved