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Getting Organized

Don’t Let Time Killers Ruin Your Day

17 May / Craig Simpson / Getting Organized / No Comments

One of the biggest complaints I hear from small business owners and entrepreneurs is … there isn’t enough time in the day to do everything that needs to be done! This is something I struggle with as well. There never seems to be enough hours in the day! Time is valuable. And it is something […]

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direct-mail, direct-mail-marketing, get-organized, time-management

Are You on the Right Track?

10 February / Craig Simpson / Direct Mail Basics, Getting Organized / No Comments

I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger context of what they’re doing, and what their actions now could mean for the future of their businesses. You’ll notice that I called them “businesspeople,” and not “marketers,” because I […]

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call-to-action, direct-mail, direct-mail-marketing, mailing-list, sales copy, testing

Get Organized

18 February / Craig Simpson / Getting Organized / No Comments

If you are better organized, you have a better chance of managing your time effectively. When I talk about getting organized people generally think I’m referring to a spick-and-span office with not a paper out of place. But my experience has taught me that a neat office is not necessarily a very organized office. If […]

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direct-mail, direct-mail-marketing, get-organized, time-management

Use Good Time Management to Avoid Burnout

14 January / Craig Simpson / Getting Organized / No Comments

When I started working for myself, I soon realized I would have to put some limits on how much time I’d devote to my business. Without “regular hours” or a boss telling me exactly what was required of me, I was in danger of working 24 hours a day in an effort to meet all […]

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direct-mail, direct-mail-marketing, planning, time-management

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