The heart and soul of your direct mail campaign is the sales piece copy. Writing brilliant, interesting, persuasive copy is not an easy task. And it’s often not fully appreciated by the people who pay for it. New mailers especially tend to focus on the campaign details of cost, scheduling, and locating mailing lists. Getting […]
- Home
- Vendors
Vendors
How to Get Your Vendors to Work With You – Not Just For You
Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it […]
direct-mail, direct-mail-marketing, get-organized, planning, printing, quotes, vendor, vendorsWork With a List Broker
If you’re not working off a house file, your entire direct mailing campaign starts with a list of prospective customers. You’re not going to build these lists yourself. Can you imagine thumbing through an old phonebook to find the names of all the potential customers in your area? You wouldn’t. Instead, you can purchase lists […]
direct-mail, direct-mail-marketing, list-broker, list-hygiene, lists, vendorsAlways Get Quotes
I always get more than one price quote before ordering a print job. Usually I get at least three. And I recommend that you do the same. Sometimes these “little details” can make a big difference in your bottom line. Does getting several quotes seem like too much trouble to you? Well, whether it’s “too […]
direct-mail, direct-mail-marketing, printing, printing-broker, quotes, vendors5 Steps to Find the Right Printer
Your sales piece, going out into thousands of homes, represents you and your business. So, you want it to look its best. You’re depending on your printer to provide an attractive, quality product. So choosing the right printer is critical. You need to go through a certain procedure to make sure you select a printer […]
direct-mail, direct-mail-marketing, printer, printing, quotes, vendor