Dimensional mail isn’t your standard letter or post card. Dimensional mail is much more exciting. It’s lumpy and bumpy. It’s unusual. It feels like a gift. The recipient picks up the envelope and it’s heavy. There’s obviously something different inside. What could it be? The curiosity about what it might be really gets people’s attention. […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
Since I am an optimist, I see the good and positive side of just about everything. I’m rarely negative. Although I always encourage people to have a positive outlook, I want to take a moment to mention there are times when you might want to be a bit negative. I’m not talking about having a […]
copywriting, direct-mail, direct-mail-marketing, sales-piece
One of today’s trends in marketing doesn’t look anything like marketing – and it’s actually been around for more than 100 years! Today it has the name, “content marketing” or “information marketing,” and whether your business is web-based or brick-and-mortar, you would be wise to take advantage of this effective medium. The idea behind this […]
content-marketing, copywriting, direct-mail, direct-mail-marketing, sales-pieces
You do hear about “white papers” a lot lately, although the expression goes back about 90 years. Originally the term referred to government documents that were concerned with policy analysis. Later the term was broadened to refer to any document with in-depth analysis of some social or governmental issue. Today the term is used more […]
copywriting, direct-mail, direct-mail-marketing, sales-piece, sales-pieces, types-of-mailings
Every Door Direct Mail is a program the USPS developed to help get more businesses to see the value of, and use, direct mail. Every Door Direct Mail allows you to blanket specific neighborhoods, and is therefore great for regional businesses. The USPS recently reported that 81% of households read or scan their mail DAILY […]
direct-mail, direct-mail-marketing, every-door-direct-mail, mailing
If you ever buy mail-order products … hold on. Let’s back up a minute. It should be WHEN you buy mail-order products. You SHOULD be an active direct mail buyer. Why? Cuz you get to see the entire marketing process. How the business takes your order, what the packaging looks like when it arrives, what’s […]
direct-mail, direct-mail-marketing, package-insert-programs, pips, recency, sales
The most successful promotion I’ve ever worked on – which brought in hundreds of millions of dollars – didn’t really “take off” until the fourth version of the brochure. My whole life would be different now if that company had stopped mailing after the third version and never mailed the fourth version. How do you […]
copywriting, direct-mail, direct-mail-marketing, profit, sales-piece
If you’re like me, you’ve become addicted to reading people’s comments before buying anything on Amazon. We want validation that we’re making the right decision, and what could be more sincere than the spontaneous assessments of people who have already bought and used the product? One of the reasons testimonials can be more effective […]
direct-mail, direct-mail-marketing, sales, testimonials, website
Price is a mysterious thing. There are literally hundreds of options for how you price your product or service. You do not have to always charge the least expensive price in order to get business. In fact, I don’t think you should ever be in a position where you have to compete on price. […]
competition, direct-mail, direct-mail-marketing, price, sales
There will be times that you receive complaints about your direct mail campaign. In business you have to develop a bit of a thick skin. That means you have to learn to do what’s best for your business in spite of the fact that a few people may complain. Some people will always complain, no […]
copywriting, customers, data-hygiene, direct-mail, direct-mail-marketing, house-file, sales-pieces