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Posts tagged "testimonials"

The Power of Testimonials

5 October / Craig Simpson / Customer Relations / No Comments

If you’re like me, you’ve become addicted to reading people’s comments before buying anything on Amazon. We want validation that we’re making the right decision, and what could be more sincere than the spontaneous assessments of people who have already bought and used the product? While marketers have sold things using customer testimonials since – […]

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customers, direct-mail, direct-mail-marketing, new-customers, testimonials

Use Testimonials

9 September / Craig Simpson / Sales / No Comments

  If you’re like me, you’ve become addicted to reading people’s comments before buying anything on Amazon. We want validation that we’re making the right decision, and what could be more sincere than the spontaneous assessments of people who have already bought and used the product? One of the reasons testimonials can be more effective […]

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direct-mail, direct-mail-marketing, sales, testimonials, website

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