Creating a good buying experience will make your customers come back to you over and over. If your customers are happy with their purchases and their overall experience, you’ll have no problem getting them to buy other products and services from you in the future. But if their experience was bad, they’ll most likely never […]
customers, direct-mail, direct-mail-marketing, lifetime-value, LTV, positive-experience, sales
One of the greatest rules for writing ad copy that works is to recognize that people buy benefits, not features. They don’t buy a slice of cooked beef. They buy a sizzling steak that smells and looks delicious. The heart of any successful direct mail campaign is the sales piece. That’s where it all starts. […]
benefits, copywriting, direct-mail, direct-mail-marketing
When tracking the profit of your direct mail campaigns, you basically look at your overall income from the campaign, minus the cost of printing and mailing your sales piece. It wouldn’t make sense to track how much you sold without how much it cost you. However, you do not need to include any kind of […]
campaign-results, direct-mail, direct-mail-marketing, profit, tracking
To get the most bang from your advertising buck, and find new customers who will stick with you, you need to send out very targeted mailings. You don’t want to send your mailings haphazardly to people in general. That would be a waste of money. You want to invest your money and efforts into your […]
customers, direct-mail, direct-mail-marketing, modeling, new-customers