If you’re not working off a house file, your entire direct mailing campaign starts with a list of prospective customers. You’re not going to build these lists yourself. Can you imagine thumbing through an old phonebook to find the names of all the potential customers in your area? You wouldn’t. Instead, you can purchase lists […]
direct-mail, direct-mail-marketing, list-broker, list-hygiene, lists, vendors
Saturation can occur when you mail the same sales copy/package to the same group of prospects over and over. A saturated market isn’t a profitable one, so you want to avoid putting yourself in that position. There are a number of ways you can saturate your mailings. One of the most common ways is failing […]
direct-mail, direct-mail-marketing, planning, profit, sequential-mailing
Believe it or not, the Post Office really does know a thing or two about direct mail marketing. They provide more than just a service of sending your package from Point A to Point B. The USPS has some really helpful information that can help improve your direct mail response rates. Recently I found a […]
call-to-action, common-errors, direct-mail, direct-mail-marketing, mailing-list, testing