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Archive: December, 2016

How to Get Your Vendors to Work With You – Not Just For You

28 December / Craig Simpson / Vendors / No Comments

Imagine running a direct mail campaign by writing your own copy, individually typing that copy for each and every sales piece you plan to send, stuffing and addressing the envelopes one by one using names and addresses you got from the phone book, slapping on the stamps, and then sorting it all and carting it […]

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direct-mail, direct-mail-marketing, get-organized, planning, printing, quotes, vendor, vendors

Mixing Things Up – Creative Things You Can Mail

14 December / Craig Simpson / Other / No Comments

If you feel like your mailing results are on a downhill slide, you may mix things up a little bit and send out a mailing that is really different. One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message. Being creative can intrigue prospects and […]

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bonus, dimensional-mail, direct-mail, direct-mail-marketing, give-away, mailing, types-of-mailings

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