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Archive: June, 2015

Use Holidays to Your Advantage

17 June / Craig Simpson / Planning / No Comments

When putting together a direct mail campaign, you want an angle that will make you stand out from your competition. You want to send out unique sales pieces that will grab your customers’ attention and hold it. You want something that interests them. One great way to connect with people is to give them something […]

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direct-mail, direct-mail-marketing, holidays, planning, sales

Build a RFM System

10 June / Craig Simpson / Customer Relations / No Comments

A number of years ago my wife Heidi ordered a down comforter from a catalog. She loved the style and quality of the comforter when it arrived. Of course, as a marketer I was very interested to see what would happen next. Sure enough, they started sending us a regular stream of catalogs and offers. […]

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direct-mail, direct-mail-marketing, frequency, monetary, new-customers, recency, RFM-system, sales

Pay Attention to the Perceived Value of Your Offers

3 June / Craig Simpson / Sales / No Comments

Have you ever wondered if its better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., 30% off)? Which gets a better response? I wish I could give you a cut-and-dried answer to this, but this is really a question of psychology, isn’t it? […]

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customers, direct-mail, direct-mail-marketing, perceived-value, sales

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