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Posts tagged "perceived-value"

Pay Attention to the Perceived Value of Your Offers

3 June / Craig Simpson / Sales / No Comments

Have you ever wondered if its better to give a discount based on the dollar-amount off the usual price (e.g., $50 off), or a percentage off (e.g., 30% off)? Which gets a better response? I wish I could give you a cut-and-dried answer to this, but this is really a question of psychology, isn’t it? […]

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customers, direct-mail, direct-mail-marketing, perceived-value, sales

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