As direct mail marketers, we are always looking for ways to get prospects to open the envelope – and then actually read the sales piece. Sometimes our approach requires us to be a little more creative to grab the prospect’s attention. I want to share with you one method that I’ve used many times with […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
It’s still hard to believe that the cost to mail a first class letter is 55¢. First Class mail sent in batches of 500 pieces costs 46¢ a piece. And the cost to mail a letter bulk rate has gone up to more than 30¢. Postage is one of the largest budget items for direct […]
direct-mail, direct-mail-marketing, mail-processing, mailing, presort, usps
When I started working for myself, I soon realized I would have to put some limits on how much time I’d devote to my business. Without “regular hours” or a boss telling me exactly what was required of me, I was in danger of working 24 hours a day in an effort to meet all […]
direct-mail, direct-mail-marketing, planning, time-management
Funny boxes have been appearing everywhere: on ads, direct mail pieces, billboards, and I’ve even seen them on t-shirts. You may have also seen them on your boarding pass the last time you traveled by airplane. Those boxes are called “QR codes,” and many of you may already know about them and might even be […]
direct-mail, direct-mail-marketing, marketing, qr-codes, sales-piece