Options, options, options. There are so many direct mail formats to choose from: letters, postcards, magalogs, oh my! Some of them are perfectly suited for you, and others – not so much. Some pieces will work for certain products and offers, others will not. It’s time to start considering all the possibilities and make a […]
dimensional-mail, direct-mail, direct-mail-marketing, letter-package, postcard, sales-pieces, self-mailer
Early in my career I worked for Ken Roberts who was one of the largest financial direct mailers in the country. He started out as a one-man operation, and he used to love telling stories about how at the beginning, he’d get his kids to help him stuff his sales pieces into envelopes and slap […]
direct-mail, direct-mail-marketing, mail-processing, mailing
Some direct mail marketers focus so much on WHAT they mail to WHOM, that they lose sight of another variable that’s just as important – and that’s WHEN they mail. In my experience, most industries have a good time of year to mail (when they get stellar results) … and a bad one (when you […]
direct-mail, direct-mail-marketing, mailing, planning, seasons
If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first step is to get them to your website. Over the years I’ve worked with a large number of […]
direct-mail, direct-mail-marketing, online, sales, sales-funnel, website