Testing different aspects of your mailing is critical to your marketing success. To get you started, here are three aspects of your direct mail campaign you can test. The results could help you significantly increase your response rate in future mailings. Test Your Headline The headline is one of the most important parts of the […]
direct-mail, direct-mail-marketing, mailing, testing
Did you hear the one about the direct mail marketer who sent out a piece with the wrong phone number? Sorry – there’s no punch line to this story. It’s just a very sad tale. Some lessons are just learned the hard way, but this one doesn’t have to be. Hopefully by reading this you’ll […]
direct-mail, direct-mail-marketing, printing, proofing, sales-piece, vendors
What disaster could be more obvious than a natural disaster? Hurricanes, tsunamis, and tornados are all examples of disasters that will lead to disastrous results. Natural disasters will definitely have an impact on your direct mail campaign. You will likely see a severely lowered response rate which could cost you thousands of dollars. Predicting the […]
direct-mail, direct-mail-marketing, disaster-area, mailing, natural-disaster, usps
You could be seriously underestimating the effectiveness of your advertising program. How would you judge the results of a direct mail campaign? If you only look at your customers’ initial purchases, you are missing the big picture. An effective campaign brings in customers who remain customers. What is Lifetime Value? Over the years I’ve consulted […]
direct-mail, direct-mail-marketing, lifetime-value, LTV, tracking