Right from the outset, new salespeople are taught a very important lesson: Ask for the sale! Prospects won’t be that quick to part with their money or their personal information. If you don’t ask for the sale, they will easily slip away. In direct mail sales pieces, the way you ask for the sale is […]
benefits, call-to-action, direct-mail, guarantee, incentives, keep it simple, testing
There’s so much involved in either starting up a new business or entering a new phase of your existing business. It’s an exciting time. And you probably have a lot of money invested that you can’t wait to start recouping. You may have put in new phone lines, or started a new website as part […]
common-errors, direct-mail, planning, testing