Over the years I’ve worked with a large number of online marketers who were very successful at finding prospects through direct mail. My experience with them has taught me a lot, and now you will benefit from it. I’m going to share with you three of my best secrets for driving prospects to an online […]
call-to-action, copywriting, direct-mail, direct-mail-marketing, sales, sales-funnel, website
The headline of your sales piece carries a big responsibility. It takes just seconds for your prospects to decide whether or not to read further, and their decision is based largely on the headline. Does it grab their interest? Does it convince them there’s something here worth learning more about? Does it predispose them to […]
copywriting, direct-mail, direct-mail-marketing, sales, sales-piece
Getting the right copywriter is one of the trickier aspects of putting together a direct mail campaign. Your copywriter is a “creative” with whom you’ll be working closely. Copywriters need to understand your thoughts and be able to express them in your voice. They must get your “style.” How aggressive do you want to be? […]
copywriting, direct-mail, direct-mail-marketing, vendors