Let me tell you what really frustrates me. It’s when I work hard for a client, finding them tons of prospects who actually respond to their mailing and make inquiries by calling or going on line . . . and then my client is not set up to handle the calls and close the sale. […]
common-errors, direct-mail, direct-mail-marketing, get-organized, sales, sales-funnel
We are about to look at the most important 20 seconds in the life of a sales piece. And I bet you can guess what they are. It’s those first 20 seconds after your prospect sees your sales piece sitting in the pile of mail he just brought into the house, and what he does […]
call-to-action, dimensional-mail, direct-mail, direct-mail-marketing, sales