Dimensional mail isn’t your standard letter or post card. Dimensional mail is much more exciting. It’s lumpy and bumpy. It’s unusual. It feels like a gift. The recipient picks up the envelope and it’s heavy. There’s obviously something different inside. What could it be? The curiosity about what it might be really gets people’s attention. […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
Since I am an optimist, I see the good and positive side of just about everything. I’m rarely negative. Although I always encourage people to have a positive outlook, I want to take a moment to mention there are times when you might want to be a bit negative. I’m not talking about having a […]
copywriting, direct-mail, direct-mail-marketing, sales-piece
One of today’s trends in marketing doesn’t look anything like marketing – and it’s actually been around for more than 100 years! Today it has the name, “content marketing” or “information marketing,” and whether your business is web-based or brick-and-mortar, you would be wise to take advantage of this effective medium. The idea behind this […]
content-marketing, copywriting, direct-mail, direct-mail-marketing, sales-pieces