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Posts tagged "pricing"

Why Some Prices Are More Right Than Others

10 August / Craig Simpson / Sales / No Comments

The whole field of marketing is strongly based in psychology. And this is absolutely true when it comes to pricing strategy. We’re all familiar with price tags that read $9.99 or $19.99. Do these really move more product than tags reading $10 or $20? What about adding the decimal and zeros: $10.00 and $20.00? Does […]

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direct-mail, direct-mail-marketing, pricing, profit, testing

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