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Posts tagged "perceived-risk"

How to Eliminate Perceived Risk

12 July / Craig Simpson / Other / No Comments

Purchasing from a direct mail solicitation can be a bit of a gamble – or at least that’s the way it may appear to many potential buyers. The problem is one of “perceived risk,” and it can make a promising sale simply disappear. But there’s something direct mail marketers can do to alleviate a prospect’s […]

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customers, direct-mail, direct-mail-marketing, perceived-risk

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