Archive: July, 2017

The #1 Most Important Technique for Writing Copy

26 July / Craig Simpson / Uncategorized / No Comments

Gary Halbert was a tremendous inspiration to aspiring copywriters from the mid-1980s until his death in 2007. His regularly published columns with his secrets of great copywriting, The Gary Halbert Letter, were eagerly pored over by newcomers and seasoned professionals alike. Halbert’s style was a bit flamboyant, and sometimes salty, but he understood how to […]

How to Eliminate Perceived Risk

12 July / Craig Simpson / Other / No Comments

Purchasing from a direct mail solicitation can be a bit of a gamble – or at least that’s the way it may appear to many potential buyers. The problem is one of “perceived risk,” and it can make a promising sale simply disappear. But there’s something direct mail marketers can do to alleviate a prospect’s […]

customers, direct-mail, direct-mail-marketing, perceived-risk