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Archive: April, 2017

Let Your Customer Buy Something

19 April / Craig Simpson / Customer Relations / No Comments

They’re already waiting… If you have customers, you have a group of people with credit cards in hand WAITING to buy something from you. YOU MUST offer them something! If you don’t, it would be like you going to a store and seeing something that you’d like to buy, but when you went to pay […]

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direct-mail, direct-mail-marketing, sales

Include a Clear Call to Action

12 April / Craig Simpson / Copywriting / No Comments

If you want people to take action and buy from you, you have to ask for the order. But surprisingly, most marketing messages don’t. If you don’t include a strong, clear, call to action in your direct mail campaign, you are wasting money! You need to make it ABUNDANTLY clear what your offer is. In […]

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call-to-action, copywriting, direct-mail, direct-mail-marketing, sales-piece

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