AIDA: Gain ATTENTION, Create INTEREST, Build DESIRE, and Request ACTION. This acronym is a dynamic formula for writing great sales pieces. B2B: Business-to-Business. Refers to a type of business that markets to other businesses, rather than to consumers. An example would be a company that sells imprinted promotional items to businesses. B2C: Business to Consumer. […]
acronyms, direct-mail, direct-mail-basics, direct-mail-marketing, quick-tips
If you are going to be successful in direct mail, you MUST learn how to select mailing lists. Even if you have a great list broker, the broker will often give you a selection of lists from which you must choose the best for your business. How will you know which to pick? The “Datacard” […]
datacard, direct-mail, direct-mail-marketing, mailing-lists, quick-tips