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Posts tagged "grammar"

Use Good Grammar, Bad Grammar, But Not Ugly Grammar

6 May / Craig Simpson / Copywriting / No Comments

Bad grammar is not always so bad. There are different kinds of grammar. There’s good grammar, there’s intentionally bad grammar (which sometimes has its place – especially in copywriting), and there’s ugly grammar – that’s just plain bad grammar that shows ignorance and casts a bad light on the writer. When you know what you’re […]

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copywriting, direct-mail, direct-mail-marketing, grammar

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