Few copywriters were as effective at selling a product or an idea as Robert Collier. He knew what it took to get people’s attention, to build a sense of desire in them for the product, to induce a sense of urgency, and to get them to take action. You can check out some of his […]

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David Ogilvy, the advertising genius who some believe was the model for Mad Men’s Don Draper, was widely heralded as “The Father of Advertising.” In 1983 he wrote about his experiences with a number of famous ad campaigns and commented on different aspects of the business in his book Ogilvy on Advertising. In Chapter 2 […]

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