Is a long subject line better than short? Do green envelopes do better around Christmas? Is a postcard enough copy? There’s no reason to guess! Instead, you can apply tested principles in preparing your promotional materials that increase their effectiveness. Advertising legend Robert Collier called it “taking the guess out of advertising.” Collier understood that […]

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The legends of advertising always made a point of not wasting money on campaigns that do not work. A great deal is resting on the success of your promotional efforts. To get the most bang from your advertising buck, and find new customers who will stick with you, you need to send out very targeted […]

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