There is no end to the improvements we can make to our sales materials. Even when we have a piece that works great, there are always further refinements we can make that will bump up the response rate. With my own clients, I’m always testing changes to sales pieces. You have to, because with time […]
direct-mail, direct-mail-marketing, get-organized, testing
If you’re like me, you’ve become addicted to reading people’s comments before buying anything on Amazon. We want validation that we’re making the right decision, and what could be more sincere than the spontaneous assessments of people who have already bought and used the product? While marketers have sold things using customer testimonials since – […]
customers, direct-mail, direct-mail-marketing, new-customers, testimonials