Sometimes dropping your mail off at the post office can feel like you’re throwing it into a vast abyss. Once it’s out of your hands, you have no more control over it. Will it get to real people, or will it end up in the dead letter office? Will the people who receive it read […]
common-errors, direct-mail, direct-mail-marketing, mailing-lists, sales-pieces
While you must always be planning direct mail campaigns to new lists of prospects, don’t neglect your own list of old names – your house list. These are people who have been customers or clients in the past, but whom you haven’t heard from in a while. Now, don’t think that just because they haven’t […]
common-errors, customers, direct-mail, direct-mail-marketing, LTV