Patience is a virtue – one that you should call upon when making decisions about whether or not the changes you made to your direct mail campaign worked. In this article I’ll be focusing on the changes you might make to your control piece, but the basic principles presented here should apply to any change […]
direct-mail, direct-mail-marketing, sales-piece, testing
How do I judge whether or not my campaign worked? This is an important question to ask. Direct mail campaigns are expensive, and they serve a crucial function, which is to build your customer base and bring in an immediate influx of money. If your campaign isn’t effective, you’re losing money on the mailing itself […]
budget, campaign-results, direct-mail, direct-mail-marketing, lifetime-value, profit, ROI, sales, tracking
I’m often asked the following question: My retail business is very focused on being environmentally friendly. I successfully use direct mail to get new customers, but I’m concerned that using paper and ink may somehow be compromising my sincere intentions to run a “green” business. Any suggestions?” This is a great question. With growing awareness […]
direct-mail, direct-mail-marketing, environmental-impact