We are about to look at the most important 20 seconds in the life of a sales piece. And I bet you can guess what they are. It’s those first 20 seconds after your prospect sees your sales piece sitting in the pile of mail he just brought into the house, and what he does […]
copywriting, dimensional-mail, direct-mail, direct-mail-marketing, headlines, sales-piece
Your sales copy has one purpose. And it’s not to impress the reader with how good the copy is. Or entertain the reader. Or educate the reader. Your copy may do all of the above. But that’s incidental. Your sales copy has only one reason for its existence. To persuade people to do what you […]
benefits, copywriting, direct-mail, direct-mail-marketing, service