Having the right sales piece is crucial to the success of your direct mail campaign. And one of the most critical aspects of any sales piece is the offer/call to action. This is the part of the copy that lets readers know what you want them to do and what they’ll get for doing it. […]
Archive: February, 2016
Are You on the Right Track?
I suppose there are some businesspeople who send out direct mail campaigns just to sell some product today, and they don’t really consider the larger context of what they’re doing, and what their actions now could mean for the future of their businesses. You’ll notice that I called them “businesspeople,” and not “marketers,” because I […]
call-to-action, direct-mail, direct-mail-marketing, mailing-list, sales copy, testing