Even if your business never extends across US borders, you can learn something from the sales techniques in China. I’m fascinated by China’s role in the world. They have a love/hate relationship with a lot of countries – especially ours. I took my family to China a many years ago because we were adopting a […]
direct-mail, direct-mail-marketing, profit, quick-tips, sales
If you are better organized, you have a better chance of managing your time effectively. When I talk about getting organized people generally think I’m referring to a spick-and-span office with not a paper out of place. But my experience has taught me that a neat office is not necessarily a very organized office. If […]
direct-mail, direct-mail-marketing, get-organized, time-management
As direct mail marketers, we are always looking for ways to get prospects to open the envelope – and then actually read the sales piece. Sometimes our approach requires us to be a little more creative to grab the prospect’s attention. I want to share with you one method that I’ve used many times with […]
direct-mail, direct-mail-marketing, sales-pieces, types-of-mailings
It’s still hard to believe that the cost to mail a first class letter is 55¢. First Class mail sent in batches of 500 pieces costs 46¢ a piece. And the cost to mail a letter bulk rate has gone up to more than 30¢. Postage is one of the largest budget items for direct […]
direct-mail, direct-mail-marketing, mail-processing, mailing, presort, usps