Marketing Services from Simpson Direct
- Direct Mail Marketing
- Personal Coaching
- Speaking Engagements
Click here to find out more about Simpson Direct's Mail Marketing services.
Personal Coaching
If you've ever tried to run a direct mail campaign yourself, you know what a complex process it is. I can help you get it right. Let me be your personal coach, and I'll guide you through every step of your direct mail campaigns. I'm available on a limited basis for:
One Day Coaching I'll come to your office, evaluate your past marketing campaigns, and help you plan your next moves. I can focus on one area, such as increasing the Lifetime Value of your customers, or I can cover a range of areas tailored to your individual needs. Here are just a few areas I can cover in my One Day Coaching session:
- Evaluate past and current marketing campaigns
- Develop the right marketing strategy for your business model
- Show you how to generate more leads
- Show you how to track your front-end mail campaigns
- Teach you the secrets to lower your marketing costs and increase your profitability
- Explain how to segment your list properly
- Give tips to help increase your conversion rate
- Show how to increase the Lifetime Value of each customer
- Reveal easy ways to clean up and rank your house file (plus, I'll show you which customers are most likely ready to buy again)
- Demonstrate how to properly set up and track your back-end campaigns
Annual Coaching Advisor This service allows you to ask me questions and get advice on planning and implementing direct response campaigns (e-mail / direct mail) for a full year. My role will be as advisor. While someone in your organization will actually follow through with the implementation of the campaigns, I'll make sure you send your campaigns on the best e-mail/mail dates, guide you to the best vendors, confirm the effectiveness of your list selection, advise you on your marketing model, and answer any questions you have about direct response campaigns. This service is ideal for small companies that cannot afford to hire me as a consultant and project manager, but could benefit from limited access to me as an advisor.
Speaking Engagements (Large or Small)
I offer seminars on all aspects of direct mail. I can give you a complete overview of how direct mail works, or I can focus on specific areas that you want to learn more about. Here are just a few of the topics I normally cover:
- How to make a profit in direct mail
- Planning a direct mail campaign
- Typical response rates you can expect
- How to select a copywriter
- What to look for in a direct response designer
- Mailing Lists - How to select the right ones
- Testing - How to segment your mailing list properly
- Finding the right printer and mailing facility for your campaign
- Postal Service Discounts - How to save the most money on postage
- Tracking - How to track your campaign to learn as much as possible from the results
Call me or send me an e-mail to find out if Simpson Direct is the right fit for your Marketing needs.