Dollar-for-dollar, when it comes to marketing, nothing gives you a better return on investment than direct mail — regardless of the product or service you sell.
Think about it. A sales letter is like the most valuable employee you could ever hire. Day after day, it delivers your best sales message perfectly — every time.
It never calls in sick. Never takes a day off. And it never quits on you. Really, a powerful sales letter is like having a little oil well in your backyard, pumping out money for you, day and night.
BUT, in order to make direct mail work for you, you’ll need to get a lot of things right, such as:
- Developing the right strategy
- Selecting responsive mailing lists
- Writing copy that sells
- Making sure your mail file is processed correctly, and of course . . .
- Tracking the details of the campaign so you know exactly what works and what doesn’t!
Simpson Direct offers 5 services that can help you make direct mail a HUGE success for your business.
We work with a select group of private clients to help them acquire new leads, convert leads into customers, and develop backend customer retention paths to keep them coming back.
Private Client | New Campaigns
Direct mail can target your prospects better than ANY other advertising medium. It allows you to aim your message directly at specific groups of buyers who fit the profile of your current and past customers. When direct mail is done right, you’ll see lucrative results on any size mailing – from a few hundred pieces to over a million.
Whether you want to increase the profitability of your current mailings, or if this is your first venture into direct mail marketing, Simpson Direct will bring the experience to make sure it’s done right. We send more than 250 mailings every year, so we know exactly what works and what doesn’t.
Here’s what we can do for you:
- Develop your ideal strategy, based on 20 years of direct-mail experience.
- Analyze your past and current marketing efforts, to best capture low-hanging fruit. What’s working? What’s not?
- Eliminate headaches by selecting and managing any vendors needed: copywriter, graphic designer, mailing-list broker, printer, and/or mail processor.
- Analyze mailing lists and models to make sure we mail only to the best names.
- Make sure we mail only to “clean” names by handling merge/purge and data hygiene.
- Save you money by negotiating volume pricing on printing and getting you all available discounts on postage.
- Maximize profits by tracking your campaign to determine exactly which lists and which versions of your sales piece worked best.
- Fully exploit your successes by rolling out new campaigns based on our initial results.
Private Client | Backend Marketing
Fact: The easiest sale to make is to an existing customer. Are you overlooking this vast source of untapped revenue?
Simpson Direct will help you build a new profit center in your business by selling more to your existing customers and building lifetime value.
Here’s what we’ll do for you:
- Develop the best backend strategy for your business, based on our experience selling more than $100 million for our private clients.
- Set you up for success by determining the right products or services to promote and using them to develop a Customer Retention Path.
- Pinpoint your best audience by segmenting and selecting the names for each backend campaign.
- Eliminate headaches by selecting and managing any vendors needed: copywriter, graphic designer, printer, and/or mail processor.
- Save you money by negotiating volume pricing on printing.
- Save you still more money by finding every available discount on postage.
- Maximize profits by tracking your campaign to determine which segment(s) of your customer list worked best, so we can run with your winners.
Direct-Mail Monthly Coaching
Thanks to today’s amazing technologies, Craig is able to offer an unprecedented level of real-time, personal interaction, attention, and guidance to a select group of businesses. This is your chance to receive personalized feedback AND benefit from a group of like-minded, business-oriented individuals working with you through the entire process.
As your personal direct mail marketing coach, Craig can:
- Consult with you during a weekly 60-minute group phone call. You’ll plan your direct-mail projects together, and then you will update the group on the progress of each phase. You will receive ongoing guidance, feedback, and suggestions.
- Record each call and provide a copy of the recording. That way, you can focus 100% on the call without taking notes. You will have the recording whenever you need it…indefinitely.
- Provide samples of the sales pieces Craig is mailing each month. These will be REAL direct mail pieces. You will see what works and why it works in real time.
- Give you access to Craig’s Rolodex (names of the best in the business gathered over many years). Craig will make invaluable introductions between you and the best vendors in the industry.
- Give you specific input on your sales copy, mailing list research, lifetime customer value, vendors, and anything else related to your Direct Mail Marketing.
- Give you access to his personal e-mail. If your question is an easy one he’ll answer right away. Otherwise, he’ll dedicate time to thoroughly research it for your next call.
- You’ll also receive Mailbag Millionaire Newsletter. Every month the current issue will show-up in your mail box.
- This program takes commitment, just like your business. For those especially committed, there is a special bonus. If you remain in the Platinum Group Coaching for SIX MONTHS you will be invited to our exclusive Annual Live Platinum Mastermind Meeting. This meeting will be in person and will involve even more in depth information and personalized guidance.
If you had your business put under a microscope and analyzed in detail, you might find that you are missing out on huge opportunities that are currently hidden from you. Sometimes it takes an outsider with an expert eye to take a fresh look at your operation and find areas where you are failing to maximize your profit potential.
During your consulting appointment Craig can:
Look deep into your marketing program to uncover places where you could do things better to improve your results, and suggest whole new areas of opportunity you may never have considered.
He’ll evaluate your past marketing campaigns, and help you plan your next moves. Craig can focus on just one area, such as increasing the lifetime value of your customers, or he can cover a range of areas tailored to your individual needs.
Your one-day session is GUARANTEED to reveal areas where you can increase your profits. If you are not fully satisfied in any way, and don’t feel that you received at least 10 times the value, then you will receive a FULL refund!
Public Speaking Events
Craig offers seminars on all aspects of direct mail. He can give you a complete overview of how direct mail works, or he can focus on specific areas that you want to learn more about.
Here are just a few of the topics he normally covers:
- How to make a profit in direct mail
- What’s currently working in direct mail
- Planning a direct mail campaign
- Typical response rates you can expect
- How to select a copywriter
- What to look for in a direct response designer
- Mailing Lists – How to select the right ones
- Testing – How to segment your mailing list properly
- Finding the right printer and mailing facility for your campaign
- Postal Service Discounts – How to save the most money on postage
- Tracking – How to track your campaign to learn as much as possible from the results to improve future mailings
If you’d like, we can tailor our presentation to cover your specific needs.