Simpson Direct will help you find an audience of ready-to-buy prospects
Direct Mail can target your customer base better than any other advertising medium. It allows you to aim your message at specific groups of buyers with similar characteristics to your current and past customers. When direct mail is done right, you'll see lucrative results on any size mailing - from millions of pieces to just a few thousand.
Whether you want to increase the profitability of your current mailings, or if this is your first venture into direct mail marketing, Simpson Direct will bring the experience, the contacts, and the winning attitude to build a world-class campaign. I send over 100 mailings every year, so I know exactly what works and what doesn't. In fact, 93% of my mailings are Successful!
With Simpson Direct planning your Direct Mail Campaign, you can rest easy - I will take care of everything! Here are just a few of the details you will not have to worry about:
- Develop the right strategy for your campaign
- Collaborate with the copywriter to establish a direction for the sales copy
- Work with the graphic designer to layout the sales piece
- Select and order mailing lists that pinpoint your target audience
- Clean up the mail file with Merge Purge / Data Hygiene / Address Correction
- Oversee the entire printing process to make sure you get a fair price and quality printing
- Coordinate with the mailing facility and Postal Service to make sure your mail goes out on time and that you receive the most Postage Discounts available
- Track the mail campaign so we know exactly which lists and sales piece version (if testing) worked best
"Craig is the best direct marketing production manager I've ever worked with. He's great at taking ideas for marketing campaigns and turning them into money in the bank. From list selection, print production, merge purge, media buying, and response analysis, to managing copywriters and art directors -- Craig makes it happen."
Jeff Roberts, Couloir Consulting