It’s still hard to believe that the cost to mail a first class letter is 49¢. First Class mail sent in batches of 500 pieces costs 46¢ a piece. And the cost to mail a letter bulk rate has gone up to more than 30¢. Postage is one of the largest budget items for direct […]
direct-mail, direct-mail-marketing, mail-processing, mailing, presort, usps
Bulk mail isn’t always the most effective way to go. Neither is first class mail. It all depends on the other factors involved in your mailing. Have you ever wondered if you should be sending your mail out First Class when you’ve been mailing Bulk Mail for years? Or have you been paying higher postage […]
budget, mail-processing, mailing, profit, usps
What disaster could be more obvious than a natural disaster? Hurricanes, tsunamis, and tornados are all examples of disasters that will lead to disastrous results. Natural disasters will definitely have an impact on your direct mail campaign. You will likely see a severely lowered response rate which could cost you thousands of dollars. Predicting the […]
direct-mail, direct-mail-marketing, disaster-area, mailing, natural-disaster, usps