Since I am an optimist, I see the good and positive side of just about everything. I’m rarely negative. Although I always encourage people to have a positive outlook, I want to take a moment to mention there are times when you might want to be a bit negative. I’m not talking about having a […]
copywriting, direct-mail, direct-mail-marketing, sales-piece
You do hear about “white papers” a lot lately, although the expression goes back about 90 years. Originally the term referred to government documents that were concerned with policy analysis. Later the term was broadened to refer to any document with in-depth analysis of some social or governmental issue. Today the term is used more […]
copywriting, direct-mail, direct-mail-marketing, sales-piece, sales-pieces, types-of-mailings
The most successful promotion I’ve ever worked on – which brought in hundreds of millions of dollars – didn’t really “take off” until the fourth version of the brochure. My whole life would be different now if that company had stopped mailing after the third version and never mailed the fourth version. How do you […]
copywriting, direct-mail, direct-mail-marketing, profit, sales-piece
Funny boxes have been appearing everywhere: on ads, direct mail pieces, billboards, and I’ve even seen them on t-shirts. You may have also seen them on your boarding pass the last time you traveled by airplane. Those boxes are called “QR codes,” and many of you may already know about them and might even be […]
direct-mail, direct-mail-marketing, marketing, qr-codes, sales-piece
I have worked with some of the most successful direct marketing companies in the United States, and have studied the operations of many others. Just as successful people have traits in common, the most successful direct marketing companies have something in common. They follow a specific “success formula” for making tons of money via direct […]
back-end, direct-mail, direct-mail-marketing, front-end, house-file, sales-funnel, sales-piece
You can have the best sales piece in the world, but if it’s missing one critical ingredient, you could see virtually no response to it. If you want people to take action and buy from you, you have to ask for the order. But surprisingly, most marketing messages don’t. If you don’t include a strong, […]
call-to-action, copywriting, direct-mail, direct-mail-marketing, sales-piece
Postage costs make up one of the most expensive elements of your mailing budget. That being the case, it only makes sense for you to wring the most value out of every penny on postage you spend. To conserve your money, it’s important to avoid over-paying on postage when you can. For example, there’s a […]
direct-mail, direct-mail-marketing, lift-note, mailing, sales-piece
Did you hear the one about the direct mail marketer who sent out a piece with the wrong phone number? Sorry – there’s no punch line to this story. It’s just a very sad tale. Some lessons are just learned the hard way, but this one doesn’t have to be. Hopefully by reading this you’ll […]
direct-mail, direct-mail-marketing, printing, proofing, sales-piece, vendors