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Posts tagged "profit"

Turn a Loser into a Winner

23 September 2015 / Admin / Tracking / No Comments

The most successful promotion I’ve ever worked on – which brought in hundreds of millions of dollars – didn’t really “take off” until the fourth version of the brochure. My whole life would be different now if that company had stopped mailing after the third version and never mailed the fourth version. How do you […]

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copywriting, direct-mail, direct-mail-marketing, profit, sales-piece

Don’t Let Saturation Swamp Your Profits

15 July 2015 / Admin / Planning / No Comments

Saturation can occur when you mail the same sales copy/package to the same group of prospects over and over. A saturated market isn’t a profitable one, so you want to avoid putting yourself in that position. There are a number of ways you can saturate your mailings. One of the most common ways is failing […]

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direct-mail, direct-mail-marketing, planning, profit, sequential-mailing

Calculate Profit Without Indirect Costs

11 March 2015 / Admin / Tracking / No Comments

When tracking the profit of your direct mail campaigns, you basically look at your overall income from the campaign, minus the cost of printing and mailing your sales piece. It wouldn’t make sense to track how much you sold without how much it cost you. However, you do not need to include any kind of […]

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campaign-results, direct-mail, direct-mail-marketing, profit, tracking

Sell Like the Chinese: 4 Tips for More Profit

25 February 2015 / Admin / Sales / No Comments

Even if your business never extends across US borders, you can learn something from the sales techniques in China. I’m fascinated by China’s role in the world. They have a love/hate relationship with a lot of countries – especially ours. The US Trade Deficit reaches over $250 BILLION with China. We are constantly importing lower-priced […]

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direct-mail, direct-mail-marketing, profit, quick-tips, sales

Make the Best Use of Your Budget With the Right Class of Mail

3 September 2014 / Admin / Mailing / No Comments

Bulk mail isn’t always the most effective way to go. Neither is first class mail. It all depends on the other factors involved in your mailing. Have you ever wondered if you should be sending your mail out First Class when you’ve been mailing Bulk Mail for years? Or have you been paying higher postage […]

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budget, mail-processing, mailing, profit, usps

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